{local artists} ioana avram

You all know how smitten I am with drawing and people that can draw. This is how I get to introduce you today to a new discovery of mine, Ioana Avram. She is a Romanian fashion illustrator. She made her first drawing at the age of three and since then she works in the field of art: fashion illustrations, graphic design, advertising and lately jewelry design. She graduated University of Art and Design in 2004, majoring in Design. Together with two designer friends, Gabriel and Dorin, she nurtures her handmade and art endeavor, Ipipura (which, if you are curious, derives from the happy cheering Hip Hip Hurray). I browsed her galleries over and over, then I build up the courage to ask her if she would answer my interview, and here she is, telling her story. Enjoy!

Tell us a bit about yourself. Name, age, education and artistic background.

28 years ago some desperate parents interdicted their 3 years old child to use pencils to draw on their house’s inner walls 🙂

Due to this, and to the fact that all pencils, brushes and markers were forbidden, the child found another way to express: all chocolate received was hidden and used to “decorate” the walls when all other tools were not available. 28 years later, here I am, willing to tell a story on every wall there is. Not with chocolate, like I used to :), but in watercolors, as you can find in my shop. Thank you and hope to enjoy my illustrations from your comfortable armchair, having a cup of warm milk in your hand and smiling.

You play a lot with fashion illustration, but also with concept jewelry. How did you discover your passion and how was the road so far?

For the moment I am experimenting: doing fashion illustration, wooden jewelry, having some online shops – my favorite is Etsy – and even owning one fashion and design site.

What aspect of your craft appeals to you the most and why? How does this keep you on your way?

Mixed technique was my favorite. I started to draw in pencil, then in Copic markers, ink and watercolors. I used tempera and acrylic paints. But lately, I discovered my truly love: watercolors without pencils.

How is it for an artist like you to live, work and create in Romania? Any challenges you face? Maybe some advantages?

I am a freelancer, I can do my “job” from every country in Europe ( I don’t like planes, so, even my soul feels like belonging to Japan, for the moment, it is impossible to move there. I wait for some super speed train that connects Europe with Asia:). I don’t feel like being very influenced by my country or any country. I lived for one year in Germany, I have contracts in Europe, I have clients in USA and even in Bucharest:) I travel a lot, and this makes me so happy!

Where do you get your inspiration from?

I take my camera everywhere I go, so I have a lot of information when I get back home. Also, the fact that I must be updated due to my inspirational site, keeps me focused on the nowadays trends in art, fashion, design. I don’t need to do special researches when I start working, I have all the info needed already in my brain:)

How does your studio look like? What do you need to get that creativity flowing?

All I need is relaxing music, watercolors, watercolor paper and Japanese brushes 🙂

Do you think you will be doing this for a long time? If you wouldn’t be an artisan, what would you be?

For sure. Otherwise, I think I would eat that chocolate 28 years ago, instead of drawing with it. Definitely this is what I like to do: drawing. I can not imagine being other than an artist.

What do you plan or dream for your future?

Short term: I hope to win as many contests as I can:) I love challenges and especially contests. I will continue selling my illustrations, hope to grab the attention of Vogue with my drawings:) We will see…

Long term: to finally have the guts to move to Paris.

What is your most treasured handmade possession?

Done by me? Well, it’s my last drawing. Each time. Then I get bored, and find the passion in my next illustration…

Done by others? Some of my precious possessions, not necessarily handmade are some vintage photos with my grandma:), some books (Boucher: “L’histoire du costume”,  Sullivan’s “Hey, Whipple, Squeeze This”, “Irving Penn Regards the Work of Issey Miyake”, “2 kilo of KesselsKramer”) and my beloved strelitia flower.

What advice would you give to an aspiring artist?

To work, work, work:)

This was it. How cool is it to draw with your chocolate? I wish I had this kind of passion in me when I was little, but I ate all my chocolate back then… Well, I hope you enjoyed Ioana’s colorful visit and you will stop by to say hi in her shop, on her Facebook page, her site, and her Ipipura blog. She is even working on some illustration videos, that you can watch on her Youtube channel.

Have a lovely day, my friends! Thank you so, so much, Ioana, for stopping by.

(2) Comments

  • Ioana
    Jun 20, 2012 at 1:59 pm

    Thank you a lot for the interview. I enjoyed the questions:)
    Shared on my Fb:)

  • ana pina
    Jun 20, 2012 at 3:46 pm

    I love the drawings, great work!
    Thank you for introducing me this wonderful artist, Anka 🙂

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